For many athletes, getting a Name, Image, and Likeness (NIL) deal feels like validation. It shows that the work put into building your brand, performing on the field, and creating opportunities is being recognized. When a brand reaches out or an agreement is placed in front of you, the excitement is immediate. You worked hard for that moment, so the natural reaction is to sign and move forward as quickly as possible.

That is exactly where athletes need to slow down.

One of the most important things an athlete can do before accepting any NIL opportunity is to fully understand the agreement. If the language is confusing, have someone qualified to review it with you. It sounds simple, but this is one of the most overlooked parts of NIL. Many athletes look at the payment amount and move on without understanding what they may be agreeing to long-term. Knowing how each term affects your future is just as important as the deal itself.

These agreements are not just paperwork. They control your name, your image, your time, your obligations, and opportunities that can affect you long after your playing career is over.

Too many athletes focus only on what they are getting right now and ignore what they may be giving up later. Some contracts include “in perpetuity” language, which allows a company to use your name, image, or content forever. One quick deal today could still affect your brand ten years from now. Other deals include vague morals clauses, exclusivity terms, or termination language that gives the brand too much control while leaving the athlete with very little protection.

Another major mistake is trusting a handshake deal. Verbal promises are not enough when problems start. If someone says they will pay you, promote you, or protect your interests, it needs to be in writing. Handshake deals can quickly turn into misunderstandings, broken promises, and lost opportunities. If it is not written down, protecting yourself later becomes much harder.

Taking the time to ask questions does not make you difficult. It shows that you value your future and understand that your name is part of your business. NIL is bigger than one deal or one paycheck. The goal should be to create opportunities that last long after your playing career.

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